The Lovely Ave

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Our Story

Margie Keates is the owner of The Lovely Ave and has been a Paper Florist since 2015. What started as a way to save money for her wedding turned into a love for a craft that would quickly become her passion. She began teaching herself by buying real flowers, taking them apart, and posting innocently on Instagram. This leap of faith snowballed into designing a website, quitting her day job, and starting a new journey with an old but beautiful art form. Solidifying her artistic style and focusing on clear and concise branding, she has built a business that is recognized all over the world.

Since 2015 The Lovely Ave has been featured in multiple magazines, including being listed as Country Living's Top 100 Most Creative People, as well as being featured by multiple online blogs like Design Sponge and Magnolia Rouge. The Lovely Ave creates realistic looking paper flowers in their downtown Salt Lake City studio where they focus on home decor, meaningful gifts, and fine art pieces. The Lovely Ave team consists of Margie Keates, Alexandra Dey, Riki Turpin, and 10 interns.

Everyday is a new challenge, but it's all worth it because this business is about creating beauty. The goal is to bring everlasting brightness and love into this world. We hope that you are inspired by what you have seen and choose to spread this beauty. Contact us with any questions or ideas! Creativity is how we got here and its customers like you that makes this all possible. Thank you, lovelies!

"I will hold myself to a standard of GRACE, not perfection."

The Lovely Ave

Our Story

Scroll through to see The Lovely Ave team at their downtown Salt Lake Studio.